Safe homes and communities.
Close friends and family.
Excellent medical care.
With the COVID-19 Delta variant surging, my mind is once again turned to health: what does it mean to be healthy, to live in a healthy community, to share a healthy lifestyle? Imagine how everyone can enjoy abundant health in their own lives, families and communities.
When we think about health we tend to think of hospitals, doctors’ offices, medicine, and medical equipment. Yet health means so much more and requires access to a place to live, good food to eat, quality jobs and a safe community. People in health care refer to these factors that occur outside a medical setting the “Social Determinants of Health”.
The six Social Determinants of Health are really quite obvious; things our grandparents knew intuitively.
Makes sense, right? But what’s a hospital, doctor, or health system to do? They are focused on number six: providing access to high quality care. They have to provide for unpaid care, too. There are limited financial resources and giving is focused on the medical setting.
But they are large institutions requiring significant financial management operations. What about activating their balance sheet? Hospitals, some clinics, and health systems maintain investments to support their operations. What if they invested a portion of their assets in these Social Determinants of Health?
There are investable opportunities in almost every Social Determinant of Health: numbers 1-4 are the most straightforward.
For example, a hospital can invest in an affordable housing project in their region. They could make a loan to a Community Development Financial Institution (CDFI) that lends and provides advice to small businesses in under-resourced neighborhoods. They could fund healthy food options in their neighborhood or help build a new school. When the investments pay off, the hospital can recycle the money back into other projects that advance the Social Determinants of Health. What if they used a local community accessible bank for all or part of the normal banking business?
Imagine if every hospital in the country went beyond their community giving programs and employed more of their own investable assets to address the Social Determinants of Health. Do good and do well: yes, it can be done.
I tell my kids that good health rests on a three-leg stool of actions: move, eat, sleep. My advice stands but doing those things requires a good job, someplace safe to live, healthy food to buy nearby, education to live a productive and fulfilling life, and positive social connections. Many children lack access to these essentials. The more we are all aware of ways to address gaps in those required attributes the better our communities will be.
Forward thinking health care organizations are already working on it.
Tweet me your thoughts @susan_hammel.
Susan Hammel Bio: As a philosophy major who went to Wall Street, Susan Hammel translates between passionate social changemakers and expert accountants. In her role as President and Founder of Cogent Consulting Inc., Susan serves as MCF Executive in Residence for impact investing and led the charge to map the Twin Cities impact investing ecosystem. As a native Minnesotan, Susan is dedicated to the entire community and brings professional experience from New York, Washington DC and Chicago to the region.
The tide is turning: more people are thinking about their moral, social and environmental values when they shop, play, and invest. Impact investing is going mainstream with more robust and consistent impact measurement and monitoring happening every day. The blowback on ESG (Environmental, Social, Governance) makes true impact investing (which requires impact measurement) all the more relevant. Will changing how people view money change the world? Well, it isn’t a panacea for all that afflicts us but as they say, “follow the money”. Investors have power. Use yours wisely.