What Susan Was Doing in March

ON March 1, 2022

As we emerge cautiously from our pandemic caves, it’s wonderful to be out with humans again, at least a little bit. Then again Zoom is part of our workplace culture now and I’m grateful for the technology, as is our Cogent principal, Terri Barreiro, who I enjoy seeing weekly at Impact Hub MSP, which she co-founded with Katie Kalkman. Lately, I have had the good fortune to be spending time with talented Black entrepreneurs and they give me a lot of hope for our communities: people like Ian Alexander, Anisha Murphy, and Karine Blanc. You’ll note that many of the people leading this work are women and in honor of Women’s History Month, I also want to give a shout to someone I’ve admired for years: the late great Madeline Albright, the first woman to serve as U.S. Secretary of State. 


It’s got me thinking about the suspicion many in the nonprofit and philanthropic sectors have regarding the for-profit sector. Skepticism and pointed questions are good but it is possible that the for-profit sector will develop sustainable, scalable solutions to our pressing challenges: racial justice, gender equality, climate change, economic opportunity for all, to name a few. My advice–look beyond someone’s tax status and focus on the work they’re doing. If you’re not sure of a for-profit entrepreneur’s motives, see if they are a Public Benefit Corporation, like Cogent and/or B-Lab certified like one of my favorites: Binary Bridge founded by Lori Most, bringing mobile health technology to places around the world.

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What I'm doing now

The tide is turning: more people are thinking about their moral, social and environmental values when they shop, play, and invest. Impact investing is going mainstream with more robust and consistent impact measurement and monitoring happening every day. The blowback on ESG (Environmental, Social, Governance) makes true impact investing (which requires impact measurement) all the more relevant. Will changing how people view money change the world? Well, it isn’t a panacea for all that afflicts us but as they say, “follow the money”. Investors have power. Use yours wisely.